Legal
Privacy Policy
Last updated: January 2025
1. Information We Collect
FitVantage collects the following types of information:
- Usage data - pages visited, time spent, referring URLs, device type, and browser, collected automatically via server logs and analytics cookies.
- Contact submissions - name and email address if you use our contact form.
- Cookies - small text files stored on your device to improve your experience (see Section 4).
2. How We Use Your Information
We use collected information to:
- Analyse site traffic and improve our content
- Respond to contact enquiries
- Meet legal obligations
We do not sell, rent, or share your personal data with third parties for marketing purposes.
3. Third-Party Services
FitVantage uses third-party services that may collect data independently:
- Amazon Associates - affiliate tracking via Amazon's platform. Subject to Amazon's Privacy Notice.
- Google Analytics - anonymous traffic analytics.
4. Cookies
We use the following cookies:
- Essential cookies - required for the site to function (session management).
- Analytics cookies - help us understand how visitors interact with the site.
- Affiliate cookies - set by Amazon when you click a product link, to track qualifying purchases.
You can disable cookies in your browser settings. Note that some site features may not function correctly without them.
5. Your Rights (UK GDPR)
Under the UK General Data Protection Regulation, you have rights including:
- Right to access the personal data we hold about you
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
To exercise any of these rights, please contact us.
6. Data Retention
Contact form submissions are retained for 12 months then deleted. Server logs are retained for 30 days.
7. Contact
For privacy-related queries, please use our contact form.